Go Goleta Partners with The Abbi Agency on Robust Destination Digital Advertising Campagin

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15 December 2016      Press Release

Go Goleta Partners with The Abbi Agency on Robust Destination Digital Advertising Campagin

California Destination Retains The Abbi Agency

RENO, Nevada (February 1, 2017) — The Abbi Agency, a Reno-based creative, digital and public relations firm, has been retained by Go Goleta, the destination marketing organization for Californi’s Goleta Chamber of Commerce.

The Abbi Agency will develop the digital strategy for the destination and launch a year-long performance-led digital media campaign for Go Goleta The agency will leverage best-in class marketing technologies alongside expert creative to execute a storytelling ad campaign that moves people to plan a trip and experience Goleta for themselves.

Goleta, where nostalgia meets an inspired, modern-day adventure, is situated on a stunning coastline within Santa Barbara County on California’s Central Coast. Its small-town atmosphere is enhanced by historic landmarks, scenic open spaces and a growing local victual culture that emphasizes craft without alienating.

The Abbi Agency and Go Goleta will bring the region’s serene atmosphere, memorable landscapes and multi-seasonal offerings top-of-mind for travelers seeking a California adventure off the beaten path, and will reach these would-be visitors through an intelligently-targeted and integrated campaign that seeks to inspire as much as it influences.

With this campaign, The Abbi Agency broadens its increasingly strong portfolio of aspirational travel destinations and adds yet another data-centric integrated campaign to its practice.

“We are honored that we have been awarded this opportunity to help establish the brand for a truly relaxed, authentic and adventurous destination,” said Abbi Whitaker, the co-founder and president of The Abbi Agency. “And we are delighted that we will be working with the passionate, results-oriented team at Go Goleta.”

The destination marketing campaign is scheduled to roll out in Spring 2017.

About The Abbi Agency

The Abbi Agency is an integrated creative, digital and public relations agency with offices in Reno, Las Vegas and New York. The agency has executed award-winning travel marketing campaigns for clients including North Lake Tahoe and TravelNevada. The agency works extensively in the travel and tourism industry, while also growing robust technology, economic development and governmental affairs divisions of the company. Learn more at theabbiagency.com



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